Fix Those Broken Links with Creative Tips

Jon Cooper of SEO Book has some creative tips for how you can use blogrolls to fix broken links. We are all aware of those pesky 404 error messages, but often we are not sure of an easy, global way to fix the problem.  For very large websites, moving through each page searching for broken […]

Facebook Marketing Not All That Different

Facebook made waves when it launched search advertising for the first time this week.  Facebook had been promising a unique departure from the search advertising mainstream, and it seems they delivered on that promise.  Despite the anticipation, many were disappointed to find that the new advertising scheme is not all that much different from other […]

Escaping the Panda Havoc

The Panda is loose and creating havoc.  On February 25, 2011, Google released its version of the anti-content-farm software that went on to take out legitimate websites, as well.  Webmasters have been scrambling to fix problems associated with duplicate content and other issues raised by the Panda release. However, Google provided guidance to those who […]

Adding Authorship Tagging and Images Requires Proper Markup

Google has long supported the ability for authors to add authorship tagging to web pages to aid in author recognition and add interest to your search results.  Unfortunately, website managers do not always use this feature to its full ability. Only one out of five results have an authorship image.  How can you ensure that […]