Google Becoming Competitive in Social Media

The social media playground is being run by the big kids now. With SM playing an ever-larger role in consumer sight, companies are scurrying to install innovation to draw new users.  Recent numbers tell the story:  Tumblr, Instagram, and Pinterest, all one-time “small fry,” now draw 55 million, 50 million, and 12 million users, respectively. […]

Getting More Comments on Your Posts

We all know we need high-quality content and a “call to action” to inspire readers.  What if you still do not get the number of responses to your blog or articles that you would like?  User comments are a great way to add content to your pages and may help you with your freshness score. […]

Google Algorithm Updates for Penguin

Just talking about Penguin updates gives some people a frightened look these days, ever since the one-two shot with Panda and Penguin updates in 2011 and 2012.  Nobody knows for sure exactly which algorithms Google changed, but the effects are clear for anyone who cares to look.  Like Pluto, we establish the existence of Penguin’s […]

Good Links vs. Bad Links: What is the Difference?

One thing that a good SEO firm in Orange County understands is links.  Unfortunately, some SEO marketing has focused on volume instead of quality in links, and this means that there are some very poor linking strategies out there that Penguin and Panda have recently targeted.  Understanding negative SEO can help you be a better […]