Site Architecture Can Harm Your SEO Strategy

If your site architecture is wrong for your SEO strategy, you are not going to see the ROI you expect.  This may seem simple, but many SEO managers tend to ignore site architecture as a key piece of the SEO puzzle.  By getting your site architecture in line with your objectives, you will not only […]

Government Data is Useful in Marketing

Government organizations are under a different set of pressures than the private sector.  The movement toward transparency has caused many agencies to release vast amounts of data that was previous difficult to find.  Currently, 16 nations are involved in open data initiatives, and numerous private organizations are also publishing data sets.  This data is free […]

Google Remarketing Can Get Your Customers Back

If you have ever had a client disappear from your radar after engaging on your site, you know that you can spend countless hours trying to figure out why it happened.  Instead of gnawing on your proverbial nails, however, there is something pro-active you can do to stay engaged or reattract those customers:  Google remarketing. […]

Bending to the Winds of Google Change

According to Matt Cutts, we will all be “jarring and julting for a while” as Google continues to update its SEO standards. Rank may be the holy grail of SEO development, but it continues to be just as elusive as Arthur’s golden cup for many.  Even if we do find it, there is no guarantee […]