Link Valuation is Important for SEO Strategies

“Link building” is a term we are all familiar with but which does not really describe the activity it names.  Link building is far more than just creating a bunch of links to something that will drive up your search engine ratings.  It also involves the thought processes that lead to valid and valuable links […]

How To Get Noticed On Twitter

Twitter is one of the best ways to get your news out quickly but it is also one of the most challenging forms of social media for webmasters to use.  It is a fast-paced world and individuals, brands, and others with Twitter accounts must have ways to use these accounts effectively. Orange County SEO can […]

Cheap Perfume Does Not Translate Into Lasting Sales

In a recent article by Todd Mintz, he compared what some bloggers are doing to the cheap perfume his wife used to discourage the cat from clawing the carpet.  When he jokingly asked her why she didn’t use the perfume herself, her reply was that the strong scent just didn’t last.  This has application to […]

It All Comes Down To the Basics . . . Sort Of

It is hard to find advice that allows you to create searchable content that passes Google’s rigorous new standards.  Some of what you hear is contradictory, and a great deal is seasoned with “maybes” or “don’t knows.”  The fact is that professional SEO managers are unsure exactly how the new trends in Google will affect […]