Questions to Ask About Optimizing Content

Have you ever wondered why it is so important to optimize content?  Of course, we all know we want our web pages to do well, but have you thought about what really goes into making a great webpage?  Unfortunately, many webmasters and web site owners never really thing about why they are told to optimize, […]

Don’t Panic At Ratings Drop

A drop in ranking can paralyze the most intrepid internet marketer.  After all, if you are not at the top of the list on Google, Bing, or Yahoo, you are missing out on a large share of the market.  Unfortunately, this sometimes happens to even the best of internet marketers, and all too often clients […]

New AdWords Feature Allows Advertisers to Share Budgets

Much to the delight of some advertisers, Google’s AdWords has released a new feature that allows them to share their budgets across multiple campaigns.  Marketers can now reallocate budgetary funds at their own discretion, based on volume of sales across multiple channels. This new “Shared library” feature resides in the section under Budgets and can […]