Retweets Can Happen With the Right Approach

Having their content retweeted is a rush for most people.  It speaks to our human need to be recognized and have our words or images shared.  However, many people have begun to realize that Twitter can be a powerful tool for marketing, so they try to manage tweets and retweets with a goal in mind. […]

Email Drives Sales, Not Social Media

With all the emphasis on social media marketing (SMM) and its place in the marketing world, there are those who will probably clutch their heads and howl if they are told that social media is not the driving force behind sales.  However, a new study from Forrester called “The Purchase Path of Online Buyers in […]

Remember The Human Element At Google

The release of Google’s Panda algorithm update had webmaster scrambling to comply with robot-driven search parameters.  However, those same webmasters have tended to forget the human factor:  Google uses a human search quality rating system to contribute to web page ratings.  While the bots handle the majority of the work, Google’s humans have also been […]