Semantic Searches Take on New Dimension

A “semantic search” is a term that has been in use for some time, but today’s semantic searches have different implications for SEO managers and webmasters.  This developing technology has a definite impact on targeted advertising, so it pays to brush up on your knowledge about the history and development of semantic technology as a […]

Second Tier Link Building

If you think that linking to pages that link to you is purely a spam concept, think again.  Second tier link building is a valid and useful concept if it is used correctly and you avoid the pitfalls that led so many websites to be punished for their “link wheel” approach when Google finally caught […]

Search Marketers Say Google Changes and Mobile Searches Impact Business

In a recent survey, 90 percent of search marketers stated that Google’s algorithm changes have a significant impact on them, and 90 percent also say that the rise of mobile devices and local area searches are impacting the way they do business. The survey was part of the SEMPO State of Search Marketing Report 2012 […]