Proven Search Engine Optimization

Google Chrome Goes Dark

SEO marketers and webmasters have an unpleasant surprise coming in the form of Google Chrome. The new Google Chrome 25 uses SSL to encrypt searches through Omnibox, the search tool used to type URLs, even if the user is not logged in.  Previously, searchers were encrypted only for logged-in users.  The keyword is no longer […]

BACK TO BASICS: What Are Keywords, and Why Do They Matter?

Keywords are a foundational part of Internet marketing, but some of us may have lost sight of their purpose.  Knowing why keywords matter will help you utilize them more effectively in your Internet marketing strategies. What Are Keywords? Keywords are single words or phrases that are incorporated into text and information in a subtle, natural […]