Ready, Aim, Fire… Then Retarget #12D #Liveblog

Ready, Aim, Fire… Then Retarget #12D #Liveblog Every PPC marketer wants to be known as a great retargeter, and unfortunately many of them are claiming expertise in the field simply by understanding some very basic concepts. Retargeting, at its heart, is not a difficult thing to understand.  It is the recapture of a customer who […]

Measuring Social Media

You may find it easy to measure PPC and SEO results, but measuring social media impact is more complex.  Clients may be reluctant to invest in social media campaigns, however, until they see the “hard numbers.”  How can you measure social media impact in a way that your clients will understand? One impact of social […]

Twitter Engagement: Taking the Next Step

If you are interested in tapping the market share of Twitter, you are not alone.  These days, it seems like Twitter is the place to be for branding and creating customer loyalty.  If you have already bought in to the value of Twitter, you have been posting unique content, retweeting strategically, using good etiquette (known as […]