Can an Upgraded Account Help Optimize Your LinkedIn Profile?
Have you thought about trying LinkedIn’s free 30-day premium account? If you decide to upgrade, you can gain several important benefits and features. Upgraded accounts can be a great asset to job seekers who can use the upgraded accounts to be “featured applicants” and for recruiters who can use the system contact those outside their […]
Business Blogging: How to Hit the Sweet Spot of Social Engagement and Revenue Driver
You’ve heard your SEO or marketing consultant recommend a blog, and you get it. After all, a blog allows you to do lots of great things for your business: Put a face on your company. Do reputation management, to deal with negative feedback. Strengthen the focus of your site with new ideas and content. Publish […]
Google Chrome Goes Dark
SEO marketers and webmasters have an unpleasant surprise coming in the form of Google Chrome. The new Google Chrome 25 uses SSL to encrypt searches through Omnibox, the search tool used to type URLs, even if the user is not logged in. Previously, searchers were encrypted only for logged-in users. The keyword is no longer […]
BACK TO BASICS: What Are Keywords, and Why Do They Matter?
Keywords are a foundational part of Internet marketing, but some of us may have lost sight of their purpose. Knowing why keywords matter will help you utilize them more effectively in your Internet marketing strategies. What Are Keywords? Keywords are single words or phrases that are incorporated into text and information in a subtle, natural […]