Orange County SEO™ Blog

Second Tier Link Building

If you think that linking to pages that link to you is purely a spam concept, think again.  Second tier link building is a valid and useful concept if it is used correctly and you avoid the pitfalls that led so many websites to be punished for their “link wheel” approach when Google finally caught on to their tricks and decided to do something about link valuation.

In your Google Analytics, you should have a list of referrers that point back to your site.  Some are more valuable than others.  In fact, you could probably name a few that drive a great deal of business to your site.  We can call them “contributors” to distinguish them from websites that refer business to you only occasionally.

Your contributors have every right to send you business, and you have every right to capitalize on it.  How can you do this so that you do not trip alarms with the search engines that you are engaging in spam behavior? Read More »

Search Marketers Say Google Changes and Mobile Searches Impact Business

In a recent survey, 90 percent of search marketers stated that Google’s algorithm changes have a significant impact on them, and 90 percent also say that the rise of mobile devices and local area searches are impacting the way they do business.

The survey was part of the SEMPO State of Search Marketing Report 2012 released this week. The survey included about 900 search marketers and was conducted online between March 12 and May 15, 2012. About 64 percent of responders were in the United States, with the remainder in other highly-impacted areas around the globe.

Our SEO Company in Orange County can help your business weather the changes of mobile marketing and Google search engine evolution with our search engine optimization services and other marketing strategy assistance. Read More »

Retweets Can Happen With the Right Approach

Having their content retweeted is a rush for most people.  It speaks to our human need to be recognized and have our words or images shared.  However, many people have begun to realize that Twitter can be a powerful tool for marketing, so they try to manage tweets and retweets with a goal in mind.

Orange County SEO can help you manage all your social media marketing and other forms of internet marketing with viable and useful guidance that will have your content bringing in customers from all over the internet.

You can get retweeted more often by following some simple tips, listed here. Read More »

Remember The Human Element At Google

The release of Google’s Panda algorithm update had webmaster scrambling to comply with robot-driven search parameters.  However, those same webmasters have tended to forget the human factor:  Google uses a human search quality rating system to contribute to web page ratings.  While the bots handle the majority of the work, Google’s humans have also been given a new project:  identify and rate individual landing pages for quality.

Orange County SEO can help you get your website “up to speed” with landing page optimization services that will have your web site Google-compliant so that your users can find you quickly. Read More »

Questions to Ask About Optimizing Content

Have you ever wondered why it is so important to optimize content?  Of course, we all know we want our web pages to do well, but have you thought about what really goes into making a great webpage?  Unfortunately, many webmasters and web site owners never really thing about why they are told to optimize, so the process holds little value for them.

Orange County SEO has a highly trained team of experts ready to help you with your website.  Our landing page optimization service will ensure that your website is well optimized for Google’s algorithm.  We will help you make your website functional and reachable for your clients and help you devise ways to get people looking at and talking about your content.

Here are some questions you must ask as you begin optimizing your content to get the best performance out of your website. Read More »