Orange County SEO™ Blog

Cheap Perfume Does Not Translate Into Lasting Sales

In a recent article by Todd Mintz, he compared what some bloggers are doing to the cheap perfume his wife used to discourage the cat from clawing the carpet.  When he jokingly asked her why she didn’t use the perfume herself, her reply was that the strong scent just didn’t last.  This has application to the world of SEO marketing, as well.

Mintz goes on to use the analogy to compare today’s “anonymous bloggers” with the true thing.  Popular blog sites are quick to publish the outré, the different–but these posts may last no longer than the fickle whims of change take to blow them away, dissipating that pungent dime-store scent.

To Mintz, blogging is a responsibility.  What you say online has an impact with your colleagues, friends, and family.  Impulsive or outrageous posts have a way of coming back to bite the blogger long after he or she has vented the spleen, and may impact the outlook of people towards a site, product, or company. Read More »

It All Comes Down To the Basics . . . Sort Of

It is hard to find advice that allows you to create searchable content that passes Google’s rigorous new standards.  Some of what you hear is contradictory, and a great deal is seasoned with
“maybes” or “don’t knows.”  The fact is that professional SEO managers are unsure exactly how the new trends in Google will affect the long-term outlook for SEO.  Anyone who says they know for sure probably doesn’t.

Unfortunately, the unknowledgeable are particularly free with advice.  This creates a lot of noise that bars the background from becoming clear.  If you want real SEO advice, it is best to talk to people who do it for a living and deal every day with the realities created by advancing search engine systems.

Orange County SEO can help you improve your on page and off page ranking factors so that you get the most out of your search engine optimization budget.  We are a professional Orange County SEO company who deals with real SEO issues on a daily basis.  Talk to us about your SEO needs and we will do our best to help you maximize your website’s potential. Read More »

How to Rank on YouTube

You want to be involved in all aspects of social media, and this includes YouTube.  Every month, YouTube received over 800 million individual visits, and shows off over 3 billion hours of video.  How can you use this powerhouse to further your video marketing strategy?  Here are some useful tips to get noticed on YouTube.

Orange County SEO can help you with YouTube and hundreds of other website tools.  Our social media marketing and management will help you get the very best out of all the media available to promote your website. Read More »

Can You Outsmart Google’s Algorithms?

The argument continues to rage over whether an SEO strategy exists that can outwit Google’s algorithms. SEO companies in Orange County are taking a close look at Google’s Penguin update and other updates that have occurred in the past year, trying to answer this perennial question.

Bruce Clay recently gave some insight into Google’s policies, and what he said boils down to one essential:  White Hat SEO is the only way to avoid being tagged as a spammer by Google. Read More »

Grow Your Twitter Account with Followerwonk

Social media is a must-have tool for SEOs.  SEOmoz PRO members can now take advantage of a new free program to manage social accounts outreach and add value to your growing presence in the SM world.  The name of this amazing program?  Followerwonk!

Followerwonk allows you to search for specific users, make comparisons in user lists, find stats on your users, and track for wins and losses.

If you are concerned about your social media presence, Orange County SEO can help you with social media marketing and management.  Our experts can help you ensure that your SM presence is the best it can be through the use of tools like Followerwonk. Read More »