Orange County SEO™ Blog

Site Architecture Can Harm Your SEO Strategy

If your site architecture is wrong for your SEO strategy, you are not going to see the ROI you expect.  This may seem simple, but many SEO managers tend to ignore site architecture as a key piece of the SEO puzzle.  By getting your site architecture in line with your objectives, you will not only raise the level of ROI, you will encourage visitors to have a better user experience on your site.

Orange County SEO can help you with site architecture through our website design and development strategies.  Talk to us about how we can help you design your website to meet your objectives and raise your internet traffic. Read More »

Government Data is Useful in Marketing

Government organizations are under a different set of pressures than the private sector.  The movement toward transparency has caused many agencies to release vast amounts of data that was previous difficult to find.  Currently, 16 nations are involved in open data initiatives, and numerous private organizations are also publishing data sets.  This data is free and open to anyone who wants to use it.  The United States and the United Kingdom both encourage users to create user apps with their data: information can be found at http://data.gov.uk or http://www.data.gov on the awarding of authoritative links—a real coup for anyone who wants to build credibility with a website.

Orange County SEO can help you build a better website by using data obtained from government and private organizations to bolster your content.  Our copywriting and content development departments will help you use data correctly and earn respect and trust from your users. Read More »

Google Remarketing Can Get Your Customers Back

If you have ever had a client disappear from your radar after engaging on your site, you know that you can spend countless hours trying to figure out why it happened.  Instead of gnawing on your proverbial nails, however, there is something pro-active you can do to stay engaged or reattract those customers:  Google remarketing.

Google introduced remarketing in 2010, and it has quickly become a powerful way to drive conversion rates and positive return on investment.  However, it was not always the easiest strategy to use.  Recent changes have made Google remarketing a viable and easy tool to use when you want to recapture some of your former business.  Customers who have already visited your site are not “lost”; rather, they are “misplaced” and can be brought back with the right techniques, including email marketing strategies.

Orange County SEO can help you set up a remarketing strategy with our team of knowledgable Google Adword (PPC) experts. Read More »

Bending to the Winds of Google Change

According to Matt Cutts, we will all be “jarring and julting for a while” as Google continues to update its SEO standards. Rank may be the holy grail of SEO development, but it continues to be just as elusive as Arthur’s golden cup for many.  Even if we do find it, there is no guarantee we can keep it.

In this arena, it pays to extract value from every single click.   Clicks become visitors, visitors become customers, and customers become loyal patrons.  By optimizing our online advertising strategy, we put work in on the front end to achieve the eventual rewards. Read More »

Google Improves Canonical Tags

In 2009, Google released support for a rel=“canonical” tag, later adopted by Yahoo and Bing, so that webmasters could specify a preferred URL.  In 2011, Google also released an HTTP Header that webmasters could use to direct users to non-text/non-HTML files such as PDF files.  An Orange County SEO expert who wants an easy way to link to these files without risking duplication issues should utilize this fix.

However, this method has been slow to catch on in the SEO industry for several reasons:

• SEOs tend to focus on traditional URL consolidation.
• Canonical headers may be more difficult to implement dynamically than an HTML tag.
• Access privileges may create issues.
• Additional server modules may be required.
• Server errors are a possibility if the implementation is not done correctly.

However, there are many advantages to using canonical tags, especially for PDF files.  These tags can raise a site’s value, allowing spiders to crawl and index these “pages” easily and form a natural part of link building.  They also do well in PageRank.  However, unless webmasters know the techniques to making this implementation easy and accurate, the number of users will remain small.  Here are some tips for canonical tag implementation that will help you use these tags easily in your projects.  If you need assistance implementing these tags please contact our SEO friendly web design team for help. Read More »