Orange County SEO™ Blog

Remember The Human Element At Google

The release of Google’s Panda algorithm update had webmaster scrambling to comply with robot-driven search parameters.  However, those same webmasters have tended to forget the human factor:  Google uses a human search quality rating system to contribute to web page ratings.  While the bots handle the majority of the work, Google’s humans have also been given a new project:  identify and rate individual landing pages for quality.

Orange County SEO can help you get your website “up to speed” with landing page optimization services that will have your web site Google-compliant so that your users can find you quickly. Read More »

Questions to Ask About Optimizing Content

Have you ever wondered why it is so important to optimize content?  Of course, we all know we want our web pages to do well, but have you thought about what really goes into making a great webpage?  Unfortunately, many webmasters and web site owners never really thing about why they are told to optimize, so the process holds little value for them.

Orange County SEO has a highly trained team of experts ready to help you with your website.  Our landing page optimization service will ensure that your website is well optimized for Google’s algorithm.  We will help you make your website functional and reachable for your clients and help you devise ways to get people looking at and talking about your content.

Here are some questions you must ask as you begin optimizing your content to get the best performance out of your website. Read More »

Don’t Panic At Ratings Drop

A drop in ranking can paralyze the most intrepid internet marketer.  After all, if you are not at the top of the list on Google, Bing, or Yahoo, you are missing out on a large share of the market.  Unfortunately, this sometimes happens to even the best of internet marketers, and all too often clients simply do not understand the complex factors that lead to this type of drop.

However, it is not wise to panic when this happens.  Instead of going off the deep end, try working with some tips from Julie Joyce at SEO Chicks.

Orange County SEO can give your website what it needs to function in today’s changing internet marketing world.  Our search engine optimization (SEO) team can help you determine why your internet traffic is at its current level and what you need to do to improve it. Read More »

Do You Know Your Freshness Score?

In the past, accumulated and valuable linkage data often drove “older” pages to the top of search engine rankings.  The same pages appeared over and over, even if their content was dated or outmoded.  However, in an effort to drive users to newer sites with more up-to-date content, Google instituted new algorithms in 2009 that rated sites not only on content but also on that quality known as “freshness.”  The QDF, or Query Deserves Freshness, algorithm is one such example.  In late 2011, Google significantly increased the use of freshness as a factor in raking web page so that users would find their search results more relevant and closer in line with contemporary needs.

Google states that approximately 35 percent of searches are affected by substantial content changes to websites, and that six to 10 percent of user search query results have changed significantly in response.  The change implies that developing fresh content is extremely relevant for SERPs.

The road to freshness ratings has not been without pitfalls.  Until recently, there were no reliable methods to distinguish how often pages were updated.  While attributes such as “last-modified-since” have been available for some time, they did not necessarily indicate significantly new content.  A single word update could trigger the LMS attribute. Read More »

Mozplex Ranking Tool Instabilities Being Corrected

Users of Mozplex’s rankings tools may have noticed instability in the way the programs process over the past three weeks, including missing data, and error messages.  Mozplex announced the reasons for the problems and urged users to be patient as they work to fix them.

Computer programs simply do not always work perfectly, and this causes many webmasters and website owners to become very frustrated.  When you want someone to help you with website problems, Orange County SEO is the company to which you can turn for all your website design and development issues. Read More »