Orange County SEO™ Blog

Website Content is King

The people at Orange County SEO know all about the world of great content. Online marketing has changed. What once worked no longer does and it is important that your website keeps up with these changes to the face of Internet marketing.

There are several types of content that you can use to help your website get the attention that it deserves. The types of content that will get your site the most attention are using blogs, videos, guest posts, social media marketing, and more.

Once you have strong content you need to get your content out there for people to see. Using search engines is the most obvious way to do this. This is considered organic Internet marketing. From there you can use social media to help get your message out there. Create a strong Facebook presence. Use your Twitter account. Stay up to date and let your social media be a social way to express your business online. Read More »

Using SEO Keywords

If you have any type of online presence you have no doubt heard of SEO. SEO stands for search engine optimization, and it is the process of drawing people to your website. When a web surfer goes online and uses keywords that are connected to your business, you want to make sure that your website is in the top ten rankings of the search engines.

This is easier said than done, but it is also a free way to draw people to your site and get the traffic that you need to keep your business running.

The first, and most important step, is to determine which keywords people would use when searching for your business. If you were the average consumer, what words would you type into a search engine in order to find your business? For example, if you own a small local bookstore, a web surfer would most like type in bookstore and the name of your town. You want to make sure that you use the name of your town and the word bookstore on your website.

Keywords go beyond just one or two words. There might also be phrases that people type in. If you run a car rental shop in Houston you might want to consider the keyword phrase; cheap car rental in Houston. The best way to determine keywords is to take a step back and think about what someone looking for you, without knowing you are out there, would type in to find you.

Once you have the keywords that you think will work, sprinkle them throughout your site, but don’t over use them. The keywords should be used naturally and add to the content on your site. They should be grammatically correct and flow with the rest of the information on your website. The general rule of thumb is to have your keywords represented at least one percent throughout the website.

You can also keep track of which keywords are actually working to bring people to your website. With simple tracking programs you can see what is working and what isn’t and take the keywords off of your site that aren’t actually bringing traffic to your website.

Don’t try and use keywords to trick the search engines. This can actually work against you. When search engines figure out that you are doing this, often called black hat tactics, they can remove you completely from their listing. In order to avoid SEO keyword mistakes work with a trusted SEO Company in Orange County like, Orange County SEO.

Evergreen Content

You want to make sure that your website has great content. Working with content masters, like Orange County SEO is one way to make that happen, but even without their help you can have a website with content that is amazing. There is more to great content than writing about the latest and greatest in your niche market. Evergreen content is the gift the keeps on giving.

Evergreen content is information that will always be relevant to your market. There are topics in your genre that will never fall out of favor and will always be something that is searched for. Having plenty of evergreen content on your site is going to make it easy to have a constant stream of people coming to your site. Read More »

How Can I Optimize My Keywords and What is Keyword Research?

We’re honing in on keywords for this article because where content is king, keywords are golden. Keyword research drives a huge amount of search engine behavior, as it’s the bread and butter of how to observe what people are searching for and how. Certain search phrases and terms are going to attract different kinds of crowds, and by studying the keywords that people use, or which keywords generate user interest, you start to really get a feeling of how to connect with your customers in a way never before possible.

Keyword research is almost like having focus groups in a fancy room where you conduct experiments and see what the group prefers. But here’s the thing: using the Internet as your focus group means that your “lab” can be as large as you want! You can reach thousands of people and you can observe which way they are trending by using diagnostic tools, and in turn you can produce content that will attract the kind of visitors that are going to love your product or services. Your site can respond with up to the minute information that vibes with the current market situation, with information on products and services that correspond with real and actual needs, not predicted needs. Read More »

Analyzing Your Website

Our SEO company in Orange County is in a constant state of analyzing, measuring, collecting and studying the practice and progress of search engines to better serve our customers. By looking at a sites statistics created from our specialized tools, we can track clicks, links, ranking and more to create a customized action list on what direction to take the site for optimal success. We combine all essential ingredients elemental to SEO through our custom-built web analytics.

Here is just a little of what to expect when you work with search engine optimization company like Orange County SEO.

Recording Referrals – Tracking those who have directly navigated to the site by typing exact words into search fields, browsers that have the site bookmarked, links that are devoid of tracking codes are also noted.

Traffic Report – Campaign emails and links from emails or promotion and branding-related links and any queries that produced a slew of users coming from large and small search engines.

Finding the Way – By recording referrals and seeing the strong and weak areas of response to content, the bar graph can tell you if you need to reshape your campaigns, step up performance or continue full speed ahead with no changes.