Orange County SEO™ Blog

Internet Marking and Your Business

Any business owner needs to have an online presence. The best way to do this is with internet marketing. The best way to use internet marketing to your advantage is to work with professionals, like Orange County SEO, but even when you have professionals help you create internet marketing you want to know a little bit about what is going to work and what won’t.

Internet marketing is the process of promoting your services on the Internet. This means through your website, emails, and other means of marketing online. Different pieces of Internet marketing can be done through SEO, or search engine optimization, banner advertisements, mail blasts, and mobile advertising.

Since there are so many ways of using Internet marketing for your business, it is important to track what works and what doesn’t. If a marketing tactic doesn’t work, then stop using it and try something else. Approach Internet marketing like you would any other marketing tactic. Plan it out, be smart, and use what works. Read More »

How Can I Help Search Engines Find My Site?

Search engines do their best to find what is popular and relevant to a user’s search. This means that there is a bloodthirsty, knock-down, drag-out fight among websites to be at the top of a search engine’s list. The best rankings are the ones that gain the best visibility and traffic. This is why it is imperative that you implement the use of search engine optimization to attract those search engines and become king of the mountain.

The field of search engine optimization is vast, there are a myriad of ways to help your site be easier to see and pitfalls to avoid when trying to create a place that users want to visit. Here are some tips to give you the tip of the iceberg of how you can start improving your site now. The world of SEO is constantly evolving, however, so don’t take this as the only information you need for better ranking today and in the future.

It’s in your interest to create a site that flows well and looks good. Paying attention to user interface and navigation, as well as making sure that content is well defined, interesting and fun to visit actually translates to search engines. A search engine’s ranking algorithms can actually tell by the amount of time between clicks if a person’s attention was attracted or detracted from a site. Higher quality sites mean more clicks, referrals and links which equals popularity which means getting a higher ranking when search engines find your site. Search engines can measure things like timing, anchor text, links and sources, so don’t sacrifice form for function or vice versa, they are both equally important when it comes to being seen.

It’s also in your best interest to make your content shine. Using visuals, examples, ways of illustrating the information that keeps users interested, engaged and even willing to pass on information is critical in maintaining the attention of your audience. Content is key, so be creative. There’s so much information out there it’s like white noise. It’s up to you to create ways of attracting attention by satisfying the curiosity of those you seek, and then posting things that keep them curious!

Orange County SEO can help build your site for SEO or give your current site a diagnostic and show you what steps need to be taken to create a mean, lean content machine that attracts the customers you want, and keeps the customers you have.

Too Much Information in the Age of SEO

It cannot be denied that we hit the information age not long ago, but some are debating if we’ve hit the age of too much information. Data can be described as basically anything, which means it feels like everything, which means trying to discover what you want to know about on the Internet can sometimes feel like searching for a needle in a haystack. Wouldn’t it be great if there was a hard working turbo information finder contraption that could help us get to the content we need with little or no fuss? Supposedly, this is what search engines are trying to do. With simple questions, they usually get the answers just right. But how do you direct them to find your business or blog?

Search engines have two jobs on the Internet; one is to sift through and catalog a zillion types of media, images, documents, pages, files, news, gossip, videos and anything else you can think of in the vast network of the world wide web. The other job search engines have is seeking answers to questions from users like you and I, and the search engine will do that by checking what it has gathered from its constant sifting, and offer up the most relevant findings it can offer.  When it gives you the findings, it will also order them in what the search engine (through following a complex set of algorithms and intricate mathematical equations) deems most useful to your query.

The search engine decides what is relevant by noticing what is the most popular on the web. It’s like a line outside of a store, if over 500 people are waiting outside for whatever’s inside, it must be good! It sounds simple, but seriously, it’s honestly a modern miracle. Great whirling machines as large as refrigerators all over the world hold tanks and tanks of information just waiting for someone to ask something.

With all these complicated information-finding networks in place,  if you’re going to run a business via the Internet, it’s a good idea to invest in the process of creating opportunities for search engines to notice your products or services. By learning, understanding and implementing certain factors that guide search engines toward your site, you are taking part in SEO or search engine optimization. Orange County SEO can boost your business by giving you the tools you need to find success.

Will Google Give Your Website An A+?

It is not impossible to find out what Google’s guidelines are for human web page rating as opposed to algorithmic rating–in fact, you can read their manual if you want to know the facts.  However, it helps to break these ideas down to help you understand them.

Google has a history of following relatively predictable guidelines when it comes to SEO rankings.  The content of your website is still the strongest factor in your Google ranking.  After all, content is what drives readers to your website–and keeps them there. Read More »

Understanding Google Indexing

Google seems eerily good at understanding language these days, but it is not because the search engine is growing a brain.  Semantic searches have become ever-more sophisticated, and Google is “learning” how language is put together.  Understanding how semantics affects Google’s search capacities is something that will benefit you as you construct search query terms and decide on keywords.

Our SEO firm in Orange County can help you market your website and your company more effectively with strategic search engine optimization.  Talk to us about your SEO needs and find out how we can help you build better links. Read More »