Orange County SEO™ Blog

TOFU Marketing Campaigns

With updates like Panda and Penguin, search engine algorithms are entering a new era.  Link building is still important, but the shift in focus to high-quality content has many webmasters scratching their heads.  What used to seem so simple is now a complex arrangement of marketing strategies and few people seem to have simple answers as to how marketers should respond.

Using internal links in your blog posts and web sites is still good marketing strategy, but Google is coming down hard on what it sees as junk–in both links and website content.  Some of the practices that have existed for a decade are now off-limits, such as reclaiming content from archaic sites and using existing links to pull traffic to your page.  In order to be considered relevant and high-quality by Google, web sites must contain fresh, timely, and original content.

Content marketing is about more than just posting links. It is about sharing valuable content with potential clients, customers, and followers.  If you are investing in professional content marketing, your Orange County SEO company should be focusing on goal-driven campaigns that incorporate links as only one part of your strategy. Read More »

Semantic Searches Take on New Dimension

A “semantic search” is a term that has been in use for some time, but today’s semantic searches have different implications for SEO managers and webmasters.  This developing technology has a definite impact on targeted advertising, so it pays to brush up on your knowledge about the history and development of semantic technology as a part of your advertising strategy.

If you are interested in using semantic searches and other search engine optimization techniques, Orange County SEO can help with your goal.  We can help you utilize the very latest in strategies to make your web pages more marketable. Read More »

Remember The Human Element At Google

The release of Google’s Panda algorithm update had webmaster scrambling to comply with robot-driven search parameters.  However, those same webmasters have tended to forget the human factor:  Google uses a human search quality rating system to contribute to web page ratings.  While the bots handle the majority of the work, Google’s humans have also been given a new project:  identify and rate individual landing pages for quality.

Orange County SEO can help you get your website “up to speed” with landing page optimization services that will have your web site Google-compliant so that your users can find you quickly. Read More »

Questions to Ask About Optimizing Content

Have you ever wondered why it is so important to optimize content?  Of course, we all know we want our web pages to do well, but have you thought about what really goes into making a great webpage?  Unfortunately, many webmasters and web site owners never really thing about why they are told to optimize, so the process holds little value for them.

Orange County SEO has a highly trained team of experts ready to help you with your website.  Our landing page optimization service will ensure that your website is well optimized for Google’s algorithm.  We will help you make your website functional and reachable for your clients and help you devise ways to get people looking at and talking about your content.

Here are some questions you must ask as you begin optimizing your content to get the best performance out of your website. Read More »

Don’t Panic At Ratings Drop

A drop in ranking can paralyze the most intrepid internet marketer.  After all, if you are not at the top of the list on Google, Bing, or Yahoo, you are missing out on a large share of the market.  Unfortunately, this sometimes happens to even the best of internet marketers, and all too often clients simply do not understand the complex factors that lead to this type of drop.

However, it is not wise to panic when this happens.  Instead of going off the deep end, try working with some tips from Julie Joyce at SEO Chicks.

Orange County SEO can give your website what it needs to function in today’s changing internet marketing world.  Our search engine optimization (SEO) team can help you determine why your internet traffic is at its current level and what you need to do to improve it. Read More »