Orange County SEO™ Blog

Fix Those Broken Links with Creative Tips

Jon Cooper of SEO Book has some creative tips for how you can use blogrolls to fix broken links.

We are all aware of those pesky 404 error messages, but often we are not sure of an easy, global way to fix the problem.  For very large websites, moving through each page searching for broken links is not a palatable option.  Instead, try Jon’s tips for removing 404s from your website and find out how easy it can be to clean up your pages.

Orange County SEO has dozens of ways that you can perk up your web presence through the creative use of online marketing for small business strategies.  Talk to us about website design and development and all your other marketing needs. Read More »

Web Design From The Ground Up

Think about one of your favorite websites. What is it that you like about that site? Is it easy to use?  It is set up in a visually pleasing way? Is it interactive and interesting? How did you find this site?

When you see an attractive and successful website, there is likely a professional web designer behind the work.  You see, creating a successful website isn’t a simple process. It actually takes a lot of work and you’ve got to understand some Internet marketing principles that not everyone is aware of.

There are many web site services out there helping more and more average Internet users figure out how to create beautiful sites, but what these web site services lack is the ability to teach the more in-depth skills that are needed to make these sites truly successful. Web designers are in the business of creating successful websites, and they train and work hard to develop these skills.

Some of the important pieces that go into successful creation of a website are things like SEO, social media marketing, link building, and web design that incorporates intuitive use standards.  But what you might not realize is that there are right ways and wrong ways to do all of these things.

Web content is an important part of your website.  Content is the text, the actual words that people read when they visit your site.  These words need to be well written and concise.  If you have too much information on each page, people just won’t read it.  You might be thinking that pages of writing will help you with SEO because of keywords, but this isn’t the way to use keywords successfully.

The content on your site should also have pictures and interesting, topic-related images for viewers to look at.  Often, people will be drawn to your site by an image that they come across.  This is another area where you need to be careful.  You don’t want a site overflowing with images.  They should be relevant and topical.

You also need to look at how easy the navigation of your website will be for users.  Is it clear how to get more information?  How do the site pages flow together?  Is it intuitive or confusing?  If you didn’t know anything about your business or services would the website still make sense?  These might seem like obvious questions, but you might be surprised how many home grown websites don’t pay attention to these simple steps.  There is more to website development than just SEO, online marketing, and social media, and Orange County SEO is prepared to help.

The Secret to Web Design

There are a lot of services out there that make creating a website simple, easy, and cheap.  This is great, but is it helping you create a website that is going to bring traffic and keep them coming back for more?  These ‘create your own’ sites are great for simple personal sites, but when you are trying to make money and run a business they can’t offer you everything you need to succeed.

Web design is a complicated process.  People study for years and work hard to stay up-to-date with the latest developments in the market.  If you have no background in the field, it is hard to build and create your own effective site, even if you use one of these cookie cutter programs.

Your business isn’t a cookie cutter copy of another business.  It is unique and therefore it needs a unique site that is going to fully represent you and all that your business stands for.  Keep in mind that a website is never complete.  A website is something that is going to change and adapt as your business changes and adapts to a changing world.  Orange County SEO provides a service that will help you to keep updating as you change and grow.

And what happens when it is time to make changes to the website?  You don’t want to have to wait for your web designer to create the changes you want.  With our design team, you have the reins and you can make the changes when needed.

Your website should be easy to navigate, simple to understand, have language that is engaging for readers, and include pictures and images that relate to your products or services.  All of these things sound easy enough, but putting these web design pieces together in a way that flows, makes sense, and looks good really is an art form.
Just like any other art form, not all web designers are going to be able to create what you want.  And using one of those build-your-own website options is like using a paint by numbers picture and trying to hang that in a museum.  It just isn’t on the same level.  What you need is a serious and professional team of people to help your website make a splash and that is what Orange County SEO can do.

Working with our professional web design team is one way to guarantee that you end up with a site that is user friendly, professional, has all the SEO in place, and gives your customers everything they need.